How to be an influencer & Types

 Instagram, YouTube or Tiktok, influencers are everywhere! We have already told you about who the influencers are, but did you know that there are different types of influencers? And more importantly, how to be an influencer and enjoy its benefits?

If your goal is not to be an influencer, this may not make any difference to you, but if on the contrary, you want to gain Instagram followers and be an influencer yourself, it is important that you know the type of influencer you would like to be and that you have an idea. Clear of what benefits are waiting for you. 

Types of influencers

There are many ways to classify influencers: according to their niche, according to the platform in which they operate and any other categorization that we can imagine; but the most common and efficient way to group them is according to their scope.

Depending on the audience of an account we can divide them into these categories:

Mega-influencers : You have more than 1 million followers.

Macro-influencers : You have more than 100,000 followers.

Micro-influencers : You have more than 10,000 followers.

Nano-influencers : from 1,000 followers inwards.

Although this categorization is effective, we cannot underestimate the reach of micro and nano-influencers who, despite having a smaller number of followers, tend to have considerably higher engagement than mega and macro-influencers.

Knowing the difference between the different types of influencers will be crucial for brands and businesses when choosing the right influencer according to their goals.

Influencer Marketing

Thanks to the immense variety of influencers that exist, influencer marketing has given rise to different strategies depending on the characteristics of each influencer and the needs of the brands in which they collaborate.

Through influencers, these brands can increase their reach on the platform, increase their interaction and achieve their objectives.

From the posts of your favorite celebrities talking about gifts they received to the videos of travel bloggers talking about their experiences when traveling.

The deal is simple: influencers show the products of a certain brand (usually related to their niche) in exchange for money or additional benefits.

Although it is possible for influencers and brands to contact each other directly, it is also possible to do so through influencer platforms whose objective is to connect them with brands interested in their audience.

The influencers of Spain

Spain is one of the European countries with the most influencers. From artists known for their work in different productions such as Ester Expositor, Jaime Lorene and Miguel Harlan, to an infinity of smaller influencers focused on more specific topics (fashion, travel, cooking).

How to be an influencer

To be an influencer you have to have an audience, it is true, but it goes far beyond the number of followers.

A true influencer distinguishes himself because he has an original voice and is able to motivate, inform and excite his followers, creating a genuine sense of community.

To achieve this it is necessary to be consistent and stay active on the platform of your choice. This will allow you to generate more visibility and be present in the feed of your audience to be able to transmit your voice in a much more effective way.

For example: If you want to be a fashion influencer, go ahead and share your outfits or even give general advice for choosing and combining flattering clothes to create a look that is cool.

Despite the lifestyle that we see in our favorite influencers, it is important to remember that being an influencer is a job that requires effort and perseverance; especially if you work on how to be an influencer and make this your main activity.

Make money as an influencer

When you start working as an influencer, you will see that your earnings will depend on your engagement, even more than on the number of followers.

This is precisely why it is important to be constant and stay active whatever the social network you use. This will not only help you in terms of algorithms, but also to connect with your followers much more effectively, which translates into greater visibility and more followers